Today, the UK’s answer to Pravda, ‘Metro’ situates ‘poor’ Chelsea as victims of rules designed to create a fairer system all-round. Let’s be honest, these impending rules will only enhance the existing order, the shop’s doors closing even more.
‘Jose Mourinho must REBUILD Chelsea’s forward line against a backdrop of FINANCIAL RESTRAINT which has seen their wage bill SHRINK to the THIRD LARGEST in England. Aside from the obsequious servility the media exercise to the tiresome braggart this is yet another example of perception management whereby a subtle repositioning of Chelsea frames them as underdogs despite spending a billion pounds under the ownership of ‘man of the people’ Roman Abramovich. ‘Shrink to third largest’, such great double-speak designed to evoke pity and obscure scrutiny. See also those other embattled ‘Davids’, the masters of Net Spend spin, LibpewlFootballClub.
Unless you’ve been in a coma, this season they are defying the odds and challenging for the title without spending money. Not one outlet has pulled them up on the fact that they have spent money and have millions of pounds worth of players on loan at other clubs; no, they stand to reassume their position as everyone’s favourite other team. If you think the fawning’s sickening now, you ain’t seen nothing yet.
To quote Mark Twain, ‘Never let the facts get in the way of a good story’